every woman
deserves
great-fitting
jeans.
We believe the best jeans are designed around the women who wear them. This campaign brings together a group of authentic, inspiring women whose individuality and effortless style reflect the spirit of J.Jill. Together, they celebrate what makes great denim essential: the freedom to move through real life with comfort and confidence.
our campaign:
inspired by real women.
designed for real life.
We reimagined our denim collection to feel amazing the moment you put it on—and make you do a double take. Now it’s easier than ever to find styles that look good, feel great, and fit your life.
meet the women
TOMEKA CHERRY
Content Creator
Size: 6
@cherrypickedstyle
“
“I feel amazing in these jeans. What I love is that they’re stretchy, and I’m so tall it’s hard to find jeans that are long.”
MARQUITA PRING
IMG Model
Size: 12
@marquitapring
“
“These jeans are great. These are nice and long, just the right length for me. I like that they’re a bit wide too, and relaxed, so these are just right.”
TINA LATONERO
Stylist/Brand Consultant
Size: 2 Petite
@tinavalentina
“
“My favorite denim is a flare or wide leg because if you’re petite like me, it elongates the leg.”
LUCY HERNANDEZ
Style Expert
Size: 2
@lucyswhims
“
“A great pair of jeans has great fabric, great stitching, great tailoring, and perfect pockets.”
VERONICA LEVY
Digital Creator
Size: 2
@lombardandfifth
“
“What I look for in a great pair of denim is to feel hugged in all the right places, to feel comfortable, and to have the right length for a heel and a sneaker—that’s what I love about these jeans.”
CANDICE HUFFINE
Model/Entrepreneur/Mom
Size: 16
@candicehuffine
“
“I love finding a fit that works for me”
behind
the
shoot
This campaign was shot by Peggy Sirota, the acclaimed fashion and advertising photographer known for combining candid emotion with visual storytelling. Her work—spanning collaborations with some of the world’s most recognizable talent and leading brands—has appeared on the covers of Vogue, Vanity Fair, GQ, and Rolling Stone.
This campaign was shot by Peggy Sirota, the acclaimed fashion and advertising photographer known for combining candid emotion with visual storytelling. Her work—spanning collaborations with some of the world’s most recognizable talent and leading brands—has appeared on the covers of Vogue, Vanity Fair, GQ, and Rolling Stone.
